Method Marketing
Content Marketing Specialists
- Client
- Method Marketing
- Focus
- Art Direction
- Web Design
- Industry
- Copywriting & Marketing
- Date
- 2024
Establishing Method Marketing as a premier destination for high-end copywriting and editorial excellence online.
Challenge
Method Marketing aimed to elevate their online visual identity to align with their diverse clientele. The aim was to seamlessly blend the art of copywriting with a deep passion for editorial excellence. Combining vibrant and relatable content that resonates with their ethos and appeals to a wider audience of users and clients.
Refreshing their brand colours and typography was a strategic enhancement to achieve a more sophisticated appeal, bolstering their brand both online and offline.
Solution
The updated design features a new typeface pairing that blends a handwritten style, capturing the essence of copywriting, with an editorial sophistication synonymous with major publications. The refreshed purple brand palette enhances online legibility and introduces vibrancy, creating a sharp contrast against dark grey backgrounds to elevate typography and imagery.
Accompanied by a versatile 'MM' monogram designed for use across various collateral and presentations, this identity mark functions as a dynamic masking element, producing engaging background visuals and adding a dynamic angle to the brand. The result is a high-end brand aesthetic that effectively communicates Method Marketing's expertise in copywriting, content and marketing through its cohesive message and distinctive use of type, color, and tone of voice.
Testimonial
Having worked alongside James on several client projects, he was the obvious choice for refreshing the Method Marketing brand. After an initial meeting about my objectives and vision for the business, James promptly delivered his first concepts and creative ideas. He discussed each one with me in detail, before refining the chosen direction and producing logos, collateral and guidelines that I'm proud to use. In addition, James is thorough, thoughtful and easy to work with. Highly recommended!
