Shell
Multinational Oil and Gas Company
- Client
- Shell
- Focus
- UI & UX Design
- Web Design
- Industry
- Oil & Gas
- Date
- 2023
Improving Shell's website with innovative modules and refined styling for enhanced user experience and brand perception.
Challenge
Shell required a visual refresh for their website's content, aiming to move away from repetitive rich text editor tools in their CMS. The brief called for a new approach, involving the creation of innovative modules to revitalise outdated content and design elements. Elements such as icons, improved usage of colour across the site to help improve the visual
The overhaul of the previous design and modules resulted in a fresh new look for Shell's site.
Solution
The newly revised module components enhanced the structure and visual presentation of the site's pages, making them more immersive for reading, clearer for conveying larger portions of information, and visually dynamic. These updates were accompanied by a fresh look and feel that seamlessly aligned with Shell's brand guidelines and usage, improving the flow of information and visual hierarchy across different sectors of the website. The modules also facilitated a more user-friendly approach for staff and curators at Shell.
Additionally, the introduction of new icons for their existing collection, along with guidance on image selection for content alignment during page curation, contributed to a cohesive and engaging outcome.
